Simply V

Campaign Goals in the Bring! App

The campaign in the Bring! shopping list app had several objectives to strengthen Simply V’s presence in Germany and drive user engagement:

• Increase brand awareness for Simply V: Through targeted placement in the Bring! app, Simply V was able to grab the attention of a wide audience and significantly enhance brand perception in a purchase-relevant context.
• Boost user engagement in the app: Interactive features and personalized content in the Bring! app helped strengthen users' interaction with Simply V, leading to a deeper brand connection.
• Gain more visibility and interactions during the Veganuary Special: Featuring Simply V in the Veganuary Special was the perfect opportunity to showcase the products during a time that focuses on plant-based nutrition and encourage further engagement.

Challenges

• Integrating products into shopping planning: One major challenge was to seamlessly integrate Simply V into users’ shopping planning process. The goal was for the products to appear on the shopping list naturally, without seeming pushy—creating a smooth, authentic app experience.
• Standing out in a growing market: The plant-based product market in Germany is booming, with many established and emerging brands. Simply V needed to stand out and effectively capture consumer attention for its product range.

Campaign Formats

Sponsored Product (including Flavors)

The Sponsored Product format is one of the most powerful tools for creating lasting brand recall among shopping planners and increasing brand engagement. Simply V appeared when users typed in relevant keywords like “cheese” or “bread” and could be added directly to their shopping list.

Additionally, by clicking on the tile, users were taken to Simply V’s brand world, where the full product range was displayed. Here, users could learn more about the brand and explore various flavors and product types. Shoppers could also narrow down their search and add specific Simply V products to their list.

Keywords: cheese, bread, vegan
Category: Dairy & Cheese
Special: Veganuary

Sponsored Recipe

In the recipe tab of the Bring! app, users can get inspired by delicious meal ideas and add the needed ingredients directly to their shopping list. Simply V used the Sponsored Recipe to reach people still looking for ideas and inspiration for their weekly groceries. The results speak for themselves—users interacted with the recipe almost 4,000 times.

Veganuary Special

The Special Campaigns in the Bring! app are seasonal ad formats that highlight relevant themes for a set period. As part of the Veganuary Special, Simply V's offerings were prominently featured to Bring! users throughout January in Germany. Brands placed in these Specials receive extra attention because the Special category —Veganuary in this case — appears right at the top of the home screen, putting them front and center during the planning process.

Category Lead

Another great way to boost brand awareness is through a Category Lead. A Simply V banner was placed directly in the “Dairy & Cheese” category and shown to users immediately upon opening the app. This ad format alone generated almost 6 million impressions.

Conclusion

The Simply V campaign was a complete success — for the second time! It’s especially evident in how the Veganuary Special placed Simply V at exactly the right time and in the perfect context — during shopping planning and the decision-making process. By combining Sponsored Product and Sponsored Recipe formats, Simply V was able to reach both users who plan through the list feature and those looking for culinary inspiration.