Breakfast without Ovomaltine? Not for the majority of the Swiss and many other lovers from all countries of the world! With its incomparable taste and unmistakable crunch as a pick-me-up, the Swiss cult brand has been delighting its fans for over 110 years. Wander's popular Crunchy Cream spread is being promoted throughout the year with a campaign on the shopping app Bring! The goals of this always-on campaign are to increase product awareness on the one hand and to increase sales at the PoS on the other. The results and further details of the campaign can be found here in our success story.
The Sponsored Product is one of the most popular and effective ad formats within the Bring! App. The Ovo Crunchy Cream without palm oil was natively integrated into the Bring! search as a hand-drawn product tile. By entering certain thematically matching keywords, the product tile could be found and added to consumers' shopping lists with just one click. With this function, the Ovo Crunchy Cream without palm oil was intelligently anchored in the minds of the users during the shopping planning and thus also during the purchase decision. In order to be found by users when browsing certain categories, Ovo Crunchy Cream without palm oil was added to the "Snacks and Confectionery" category, so that it could also be found there.
Category: Snacks & Confectionery