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Milram Frühlingsquark

Increase of sales at the POS by native placement in the BBQ context combined with raffle promotion.

Sponsored Product

Milram Frühlingsquark was natively integrated as a sponsored product and could be found by the user both in the catalog and via the search function, and then be added to the shopping list.

Keywords: Quark, Bread, Cream Cheese

Catalog section: Milk & Cheese

Engagement Action

The sponsored product had an additional engagement action with product information and a linkout to the “Nich’ lang fackeln” grill challenge.

Recommended Section

In addition to the actual product Milram Frühlingsquark, the user was made aware of the current barbecue campaign with a raffle via the prominent 'Recommended Section' on the main page.

Sponsored Recipe

The sponsored recipe inspired the user to a barbecue with Milram Frühlingsquark. The linkout to the recipe instructions was added "to the recipe".


19 M
93 K
Eng. Rate
May 27 - July 8, 2020
"In addition to increasing sales and enhancing brand awareness within the relevant target groups, we have also succeeded in interlocking different online and offline communication channels across media."
Magnus Voss
Team Lead Digital Marketing, DMK Deutsches Milchkontor GmbH

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Kontaktieren Sie uns für mehr Infos oder Details.

Davide Falzone
Commercial Director
+49 30235958350
Nadine Müller
Head of Sales Switzerland
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