Increase of sales at the POS by native placement in the BBQ context combined with raffle promotion.
Milram Frühlingsquark was natively integrated as a sponsored product and could be found by the user both in the catalog and via the search function, and then be added to the shopping list.
Keywords: Quark, Bread, Cream Cheese
Catalog section: Milk & Cheese
The sponsored product had an additional engagement action with product information and a linkout to the “Nich’ lang fackeln” grill challenge.
In addition to the actual product Milram Frühlingsquark, the user was made aware of the current barbecue campaign with a raffle via the prominent 'Recommended Section' on the main page.
The sponsored recipe inspired the user to a barbecue with Milram Frühlingsquark. The linkout to the recipe instructions was added "to the recipe".
Kontaktieren Sie mich für mehr Infos oder ein unverbindliches Angebot.
Contact us for more information or a non-binding offer.