Increase of sales at the POS by native placement in the BBQ context combined with raffle promotion.
Milram Frühlingsquark was natively integrated as a sponsored product and could be found by the user both in the catalog and via the search function, and then be added to the shopping list.
Keywords: Quark, Bread, Cream Cheese
Catalog section: Milk & Cheese
The sponsored product had an additional engagement action with product information and a linkout to the “Nich’ lang fackeln” grill challenge.
In addition to the actual product Milram Frühlingsquark, the user was made aware of the current barbecue campaign with a raffle via the prominent 'Recommended Section' on the main page.
The sponsored recipe inspired the user to a barbecue with Milram Frühlingsquark. The linkout to the recipe instructions was added "to the recipe".