Increase sales at POS through native integration of the sponsored product and linking online to offline.
Kerrygold extra was natively integrated as a sponsored product and could be found by users both in the catalogue and via the search function, and then be added to the shopping list.
Keywords: Butter, Margarine, Spread, Kerrygold extra
Catalogue section: Milk & Cheese
In the Recommended Section, Kerrygold was given the most prominent position in Bring!. Every user who opened their list saw the product in the shopping suggestion on the topic of brunch. Thus, the sponsored product was boosted strongly in performance alongside two generic items.
When clicking on the product, the user was shown an engagement action with additional product information about Kerrygold extra. This gave consumers more information about the benefits of the product at the perfect time. A linkout took the user to the Kerrygold landing page.
Two sponsored posts informed users about the natural and high-quality ingredients of Kerrygold extra. Inspired users could add the sponsored product to their shopping list with one click. For more information, they could click on "Learn more now" to go to the Kerrygold landing page.
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