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Brunos salad sauces

Summertime is BBQ time! What should never be missing next to delicious grilled food at a barbecue? A salad with a fresh and spicy salad dressing. As part of the Bring! Special "Ran an den Grill", the well-known Swiss salad dressing manufacturer Bruno's Best collaborated with Bring!. In order to sustainably increase brand awareness and sales at the POS, Bruno's salad dressings were positioned in the form of a Sponsored Product and Category Spotlight - and with success! The details can be read here.

Special campaign “Ran an den Grill”

Brunos was part of a six-week special campaign in the Bring! App. Entitled "Ran an den Grill" the campaign featured a separate category at the top of the home screen to coincide with the BBQ season, as well as other ad products such as Sponsored Recipes, Sponsored Channel, and the Sponsored Product.

Sponsored Product

The Sponsored Product is one of the most popular ad formats in the Bring! App. Bruno's salad dressing is natively integrated into the Bring! search in the form of a product tile. When app users enter certain keywords, such as vinegar, oil, tomatoes, or salad dressing, in the search, the Brunos salad dressing tile appears next to the generic tile and can be added directly to the shopping list. 

Likewise, the product is integrated into the appropriate category, in this case the category Ingredients and Spices, and can thus be found when browsing the category. 

Keywords: vinegar, oil, salad dressing, tomatoes

Category: ingredients and spices

Sponsored Product Flavors

With the additional advertising format Sponsored Product Flavors, which appears when the product tile of Bruno's salad dressing is clicked on, users of the Bring! App are presented with the entire product variety of salad dressings. In this way, the purchase planners can specify their product selection by selecting the desired variety, in addition to further information about Brunos.

Category Spotlight

In order to draw the attention of shopping planners who browse through categories for their shopping planning to Bruno's salad dressing, the Category Spotlight was placed at the top of the category with a larger tile. Here, too, the salad dressing could be placed directly on the shopping list with just one click.


2.5 Mio.
Benchmark 0.1-0.5%
"The Bring! Advertising platform convinced us and has now been an integral part of our online marketing measures for some time. I find the "Sponsored Product Flavors" a successful extension to present our product range to interested consumers."
Daniel Arnold
Leiter Marketing & Kommunikation

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Davide Falzone
Director Strategic Partnerships DACH
Kevin Moritz
Head of FMCG Advertising Germany
Michel Rahm
Head of FMCG Advertising Switzerland
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