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Barilla Pesto

Increase sales at POS through native integration of recipes and linking online to offline.

Sponsored Product

Barilla Pesto was natively integrated as a sponsored product and could be found by the user both in the catalog and via the search function, and then be added to the shopping list.

Keywords: Pasta, Basil, Bread

Catalog section: Ingredients & Spices

Engagement Action

The sponsored product had an engagement action with product information – the ideal time to inform previous and current consumers about the benefits of Barilla Pesto. A linkout was used to refer to the Barilla Pesto landing page.

Sponsored Recipe

The Sponsored Recipe inspired the user and showed what can be created with Barilla Pesto. All ingredients including quantities could be added directly to the list. The linkout "to the recipe" was stored for re-cooking.

Gesamtresultate

5.6 M
Impressions
+198%
99.5 K
Engagements
+893
1.77%
Eng. Rate
2.9.-21.10.2020
Laufzeit
Duration
Germany
Land
Country

Möchten Sie mehr erfahren?

Kontaktieren Sie uns für mehr Infos oder Details.

Davide Falzone
Commercial Director
davide@getbring.com
+49 30235958350
Nadine Müller
Head of Sales Switzerland
nadine.mueller@getbring.com
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