Our immune system is exposed to many stresses every day and is particularly important for our well-being. To strengthen the immune system, many people turn to Actimel from Danone. To activate additional target groups and sustainably increase brand awareness, the popular yogurt drink from Danone collaborated with the shopping app Bring!. In an eight-week campaign, Actimel was natively integrated with the Sponsored Product and Sponsored Post in the Bring! app. You can read the results of the campaign here.
The Sponsored Product is one of the most popular ad formats in the Bring! app. Actimel is natively integrated into the Bring! search in the form of a product tile. When app users enter certain keywords, such as milk or yogurt, in the search, the Actimel tile appears next to the generic tile and can be added directly to the shopping list.
As soon as Actimel is clicked on, the entire brand variety of Actimel appears, in this case different varieties, with the Sponsored Product Flavors. At this point, users could specify their choice of Actimel.
Keywords: milk, yogurt, milk drink, drinking yogurt, Actimel, Actimel, strawberry yogurt, breakfast
Category: Milk & Cheese
Many users also visit the Inspirations tab of the Bring! app to get ideas for their weekly shopping. With the help of the Sponsored Post ad format, Actimel could be additionally anchored in the minds of users. Here, too, Actimel can be added directly to the list or interested users are linked to the actimel.de website via a link-out.