Also involved in the financing round was Dominique Locher, former CEO of the online grocery retailer LeShop.ch, who will support us as an active advisor in the future. In addition, a number of existing investors, including Swisscom Ventures, Swiss Founders Fund and Investiere, are expanding their involvement. We have raised a total of seven million Swiss francs with the current round.
We intend to use the new capital to further expand our app. On the one
hand, the focus will be on service personalization for the user to further simplify the shopping and menu planning and to integrate recipes and offers from retail companies more closely. The vision is to develop Bring! into a personal shopping companion.
Bring! should become an essential component of every retail and FMCG company’s marketing mix.– Marco Cerqui, co-founder & CEO at Bring!
The offering for retail partners and branded goods manufacturers is also to be further expanded with the fresh funds. With new forms of advertising, for example in the field of native advertising, we want to continuously expand the possibilities of addressing users at the moment or in the immediate context of their purchase decision.
The financing round will also support our ambitious growth plans in our core markets Germany and Switzerland. The Bring! app is already used by several million people for the planning of their grocery shopping. This number is set to double in the coming years. In addition, market entry in France and Italy is to be accelerated.
Marco Cerqui, co-founder and CEO at Bring! states: “The funding round will allow us to accelerate the development of our platform into the clear number one. For both retail and FMCG companies, Bring! should become an essential component of their marketing mix. We want to be an indispensable shopping companion for users, helping them to save time and money and waste less food. The fact that we were able to attract investors with the importance, reputation and experience of Gruner + Jahr or Swiss Post shows that we are on the right track”.
Bring! is already the tenth company in which Swiss Post Ventures is investing. The existing partnership between Bring! and Profital, the portal launched by Swiss Post that offers consumers digital brochures from retailers, is a first example of a collaboration that will be extended to other areas in the future.
PLEASE CONTACT HANNA EBERLI, HEAD OF MARKETING & PR, BRING! LABS AG