Enhanced awareness and increase of sales at the POS by linking online to offline with raffle promotion.
Arla Skyr was natively integrated as a sponsored product and could be found by the user both in the catalog and via the search function, and then be added to the shopping list.
Keywords: Milk, Yogurt, Quark
Catalog category: Milk & Cheese
When clicking on the product icon, the user was additionally shown an engagement action to inform about the advantages of the product. Furthermore, there was a linkout to the Arla promotion page.
The sponsored post informed the user that there is a prize of 10.000€ to win with the purchase of Arla Skyr. Participation details could be found on the landing page via the linkout.